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Axioma B2B Marketing

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Media Kit

HARDWARE SECTOR OUTLOOK IN COLOMBIA.

US $6,378 million

Annual sales of the hardware sector in Colombia.

26,407

Number of hardware stores in Colombia.

8.3%

Increase of the real sales of hardware products in Colombia in May, 2019.

21.9%

Increase of the Colombian hardware sector imports in 2018, compared to 2017.

2.5%

Contribution of the hardware sector to national GDP (approximately).

Sources: Cluster of the construction of the chamber and commerce of Medellin and virtual business center.

PRINT MEDIA

Fierros Magazine

We are the specialized media for the hardware sector in Colombia. We offer information about management, strategies and businesses, besides the last trends and technological developments.

How to impact your brand?

56,000

decision makers in Colombia

12

years in the sector

9

editions per year

Circulation

Type of establishment breakdown

City Breakdown

See print products
See calendar

DIGITAL

www.fierros.com.co


We offer all the relevant and latest information to be aware of what is happening in the hardware sector.

+33,000

Monthly sessions

+112,000

Page views per month

+29,000

Monthly unique users

+12,000

Subscribers in our database in digital media

Colombian regions with most visits to the portal

50.2%

Bogota

10.6%

Medellin

7.3%

Cali

5.5%

Barranquilla

2%

Arjona

See digital products

NETWORKING

We have spaces for you to update with the trends currently dominating the sector, that allow you to interact face to face with the protagonists of this industry.

JULY 14-15 TH

The meeting point for the protagonists of the hardware and construction sectors. A unique opportunity to update your knowledge and your contacts.

See networking products

Media mix

Understanding your business objectives, we can

co-create a marketing plan to be

implemented through our specialized media.

This is an example on how we can use the different media:

Objective:

Branding and Brand Recall

 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Print magazine
Special Sponsorship Print + Digital
E-blast
E-Newsletter Digital Advertorial
Full portal Sponsorship- Banners
Showroom
Content Marketing
Webinar
Events
Social Media