Media Kit

HORECA SECTOR OUTLOOK IN COLOMBIA

5.8%

Nominal income growth of restaurants, catering and bars, between January and July 2019.

55.2%

Hotel occupancy in Colombia during the first semester of 2019.

9.4%

Per capita expenditure increase in domestic tourism in Colombia during the second quarter of 2019.

10,500

Hotels in Colombia, as well as 1,069 tourist restaurants.

+2.1 million

Non-resident visitors that entered Colombia in the first semester of 2019.

Sources: Ministry of Trade, Industry and Tourism and DANE.

PRINT MEDIA

La Barra Magazine

We are the specialized printed media in management, latest news and business for the Horeca sector in Colombia. We provide timely information which guides the actions of the Top Management of restaurants, hotels, casinos, clubs and banquet halls.

How to impact your brand?

70,000

decision makers in Colombia

19

years in the sector

9

editions per year

Circulation

Distribution by type of establishment

City Breakdown

See print products
See calendar

DIGITAL

www.revistalabarra.com

We are the ideal media for your customers to see you. The best option to reach the Horeca sector.

+56,000

Monthly sessions

+160,000

Page views per month

+48,000

Monthly unique users

+24,000

Subscribers in our database in digital media

Colombian regions with most visits to the portal

51.4%

Bogota

9.6%

Medellin

7.6%

Cali

5.2%

Barranquilla

2.6%

Bucaramanga

See digital products

NETWORKING

We have spaces for you to update with the trends currently dominating the sector, that allow you to interact face to face with the protagonists of this industry.

OCTOBER 21ST AND 22ND

The meeting point for the Colombian Horeca sector leaders. The ideal space to expand your network of contacts and manage new businesses.

MAY 5th

The recognition to the best establishments, personalities, and suppliers of the Colombian gastronomy sector.

See networking products

Media mix

Understanding your business objectives, we can

co-create a marketing plan to be

implemented through our specialized media.

This is an example on how we can use the different media:

Objective:

Branding and Awarness

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Print magazine
Special Sporsonship Print + Digital
E-blast

E-Newsletter 

Digital Advertorial 

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